Straight talk on making waves.
Video marketing, Video FAQs, SEO, AI visibility and branding, without the hype. Practical answers you can use this week.
What ChatGPT says about your business, and how to change it
Your customers are asking AI who to hire. Here’s how to find out what it tells them, and the three fixes that move the needle.
Latest
[SAMPLE TOPICS — REPLACE WITH REAL POSTS]Answer once, sell forever
Why the questions your customers already ask are your best video content.
Your best salesperson should be on video
The people who close deals are the ones prospects want to hear from first.
SEO isn’t dead. It moved.
How search, Google and AI answers fit together now, in plain English.
Your logo is not your brand
What people say about you when you’re not in the room. And how to change it.
Stop making videos nobody asked for
Start with the question, not the camera.
Five things AI tools look for before they recommend you
A checklist for showing up when people ask who to hire.
The SetNewsletter
The Journal is what I publish. The Set is what I don’t. A weekly letter with my take before it hits the site, early chapters of the book, and the encore: what I’m spinning and a spot worth checking out.