Award-winning director · Producer · Rock photographer

Tom makes waves.

Most brand video gets ignored.
I make the kind people stop for, remember and buy from.

Hire Tom Watch the Reel
WORK SEEN ON

Make waves with marketing that actually works.

I help brands make waves.

Director, producer and editor for brands, agencies and networks. I shape the story, run the set and cut it tight.

VaynerMedia × LidlLine producer
ACB Ideas (Arthur Brooks)Go-to video partner
The Apollonia podcast openTelly Award winner
Watch the reel
OFFICIAL SELECTION
American Renaissance
Film Festival
The Telly Awards The Communicator Awards w3 Awards Davey Awards
…our go-to person for all of our video needs. He’s done projects for us ranging from a recording for a high-profile event with The White House, to content for key Fortune 500 clients, to our weekly podcast.
CANDICE GAYL — CEO, ACB IDEAS (ARTHUR BROOKS)
BRANDS I’VE WORKED WITH
VaynerMediaLidlWashington CapitalsArthur BrooksPwCComcast BusinessDiebold NixdorfHuckberryGibsonState of Maryland
Hire Tom
A surfer carving down the face of a teal wave
Consulting

Stop guessing.
Get a marketing plan that works.

Video, search and AI visibility, built on the framework from my book.

Strategy call → One on one. A clear roadmap. Team workshop → One day. Your whole team.

It started with a stolen stack of letterhead.

Fresh out of Maryland’s film program, I wanted to meet Eddie Van Halen. Warner Bros. said, “Send the request on letterhead.” I didn’t have letterhead. The Diamondback did.

That started a career.

Tom Prather’s signature
Read the whole story →
Four black-and-white photos of Eddie Van Halen on stage, photographed by Tom Prather
Sammy Hagar singing to the crowd, reaching toward fans' raised hands, with the drummer behind him
CONCERT PHOTOGRAPHY · ARTIST APPROVED
“I LOVE IT WHEN SOMEBODY REALLY SEES THIS SHOW AND UNDERSTANDS WHAT WE’RE DOING.”
— SAMMY HAGAR
Mike Tramp of White Lion singing and pointing at the crowd under purple stage light
Marcus Nand of White Lion playing guitar, head tilted back, hair flying, in black and white
Joe Satriani playing a green guitar on stage, head tilted back
Britt Lightning of Vixen playing guitar up close, hair across her face, in black and white
Night Ranger's bassist grinning on a stage riser with a sunburst bass during the 40th anniversary tour

Shot from the pit, written for the fans. Music work with Gibson, Sunset Sound, Warner Bros. Records and Cabo Wabo.

For Artists & Management
Be Boring by Tom Prather, hardcover book mockup
THE BOOK · COMING SOON

Be Boring.

A branding book for people tired of shouting.
(So you can actually make waves.)

The SetNewsletter

The stuff I don’t post anywhere else. A weekly letter on making waves with video, branding and marketing: my take before it hits the site, early chapters of the book, and an encore with what I’m spinning and a spot worth checking out.