Consulting · The Be Boring Framework

Get found.
Get chosen.

Stop chasing the algorithm. I teach the framework from my upcoming book, Be Boring: a back-to-basics operating system for marketing that actually works.

Book a strategy call Request a workshop date
Tom Prather leading a talk on video branding in front of a packed room, guitars on the wall
The Be Boring Framework

Don’t chase the algorithm. Master the basics.

The same system I’m writing into my book, taught to your team. Four parts, built to work together and to keep working after I leave the room.

Be Boring by Tom Prather, book cover
01

Back to the basics

Who you are, who you serve and what you say. Get the fundamentals right before you make one more post.

02

Video marketing

Which videos to make, including Video FAQs that answer what customers already ask, and where they run so they bring in business.

03

SEO & AI visibility

Get found on Google and recommended when people ask ChatGPT, Gemini and other AI tools who to hire.

04

A new operating system

A simple, repeatable rhythm for your marketing, so it runs every week without chasing trends.

You’re posting more than ever. Getting less than ever.

Chasing every trend. Posting without a plan. Videos that live on a hard drive. A website Google barely notices. And when customers ask ChatGPT who to call, it names your competitor. The algorithm changes every week. The basics don’t. Fix the direction first, and every dollar you spend pulls the same way.

In the room

Two ways in

Need direction? Start with a strategy call. Need your whole team moving in the same direction? Bring me in for a day.

Consulting

The strategy call

One on one with me. We look at where you stand, cut what isn’t working and map what to do next, using the Be Boring Framework.

  • A short intake before we talk, so the call starts with answers, not small talk
  • An honest read on your brand, your video and what Google and ChatGPT say about you
  • A written roadmap within 3 business days: what to stop, the 2–3 moves that matter and your next 90 days
  • One round of follow-up questions by email, within 14 days
$55090 minutes · Virtual

Paid at booking. The full $550 is credited toward a team workshop or a Blue Wave project booked within 60 days.

Hands-on

The team workshop

A full day with your team, in your room. Less lecture, more doing. We dig into your actual marketing and build the plan together, breakout by breakout.

  • A prep call with your leader, and my audit of your brand, video and search before I arrive
  • The full framework, taught and applied to your business in four working breakouts
  • A written roadmap within 5 business days, plus a check-in call at 30 days
FROM$5,500Full day · On-site · Up to 12 people

A 50% deposit holds your date. DC, Maryland and Virginia; travel beyond is billed at cost. Video production is quoted separately through The Blue Wave.

The team workshop

One day. Your whole team. A plan they built.

Less lecture, more doing. Your team works the framework on your actual marketing, in working breakouts, and walks out with the plan in hand.

FULL DAY · ON-SITE · UP TO 12 PEOPLE · FROM $5,500
You leave with
  • A written roadmap
  • Your one-sentence positioning
  • Three scripted Video FAQs
  • A search and AI fix list
  • A 90-day plan with owners and dates
“I’ve worked with other video creators and Tom is heads and shoulders above the rest. His knowledge and professionalism is unmatched.”
WILLIAM BRANUM — FORMER NAVY SEAL, CEO, GLOBAL KEYNOTE SPEAKER
“They are innovative, professional, and so easy to work with.”
ALAN STEIN — KEYNOTE SPEAKER
“[His] work is incredible but so is his ability to capture your vision, and communicate.”
AMY TUCKER — CEO, SALTY BRITCHES

Know your next move.

Start with a 90-minute strategy call, or bring me in for a day with your team.

Book a strategy call Request a workshop date